In the preparation of a speech or a composition, audience analysis is the process of determining the values, interests, and attitudes of the intended or projected listeners or readers. Develop an understanding of the theory and research that forms the basis of public relations, advertising, and integrated marketing communication develop an understanding of the theory and practice of advanced messaging strategies and tactics and their impacts on the audience. 2 3 situational analysis sally beauty holdings, inc has dominated the beauty supply industry with a long history of over 50 years operating under two segments, sally beauty supply and beauty systems group, it is the.
Perform a swot analysis on the competition from the perspective of your target audience note that a good competitive advantage has a high barrier of entry the harder it is to duplicate what sets. This essay offers an initial analysis of the wider sportswear industry, its make-up and current trends following this a deeper analysis of the integrated marketing communications of puma is conducted. If consistency is your thing, integrated marketing communication is your game in this lesson, we'll explore several of the most important benefits of implementing an imc strategy in business. Integrated marketing communication is an approach to achieve the objectives of a marketing campaign through a well-coordinated use of different promotional methods that.
Integrated marketing communication (imc) is a marketing communication concept that evaluates the strategic roles of marketing communication tools such as advertising, sales promotion, personal selling, direct marketing and public relations. Audience involvement and actor involvement one of the problems that should be dealt with by a the- oretical analysis of involvement is captured by the follow. After looking at gopro's marketing strategy it is easy to why gopro is so successful and why it is a perfect example how social media can create a strong brand identity in addition to selling its products through user generated content, gopro also markets its cameras by giving them to celebrities and professional athletes. Assuming you already have an idea of what your audience looks like, for example, you know the ideal age-group and gender so further, you can observe what kind of content this audience shares on social media. A swot analysis is a structured evaluation of internal strengths and weaknesses and external threats and opportunities and threats that can help or hurt a brand 2 relationship construct to know how do customers rate a brand with respect to competition.
A process used to plan, develop, execute and evaluate coordinated and measurable communication programs over time with targeted audience six elements of imc advertising - (both) paid non-personal communication, can bring store traffic. Market analysis • every media plan begins with the market analysis or environmental analysis • review of internal and external factors • at this stage media planner try to identify answers of the following questions: who is the target audience. At the marketing communications level, the analysis should focus on the various imc tools the company uses such as advertising, direct marketing, its web site, sales promotion messages, publicity/public relations activities such as event sponsorships, and personal selling efforts.
An analysis of imc audience contact tools by gl morgan topic: an analysis of imc audience contact tools marketing communications name of the tutor. A media planning analysis technique that divides a target audience into five equal-sized groups, each containing 20 percent of the audience, and establishes an average frequency of exposure for each of these segments. Integrated marketing communications (imc) is the use of marketing strategies to optimise the communication of a consistent message of the company's brands to stakeholders coupling methods together improves communication as it harnesses the benefits of each channel, which when combined together builds a clearer and vaster impact than if used. Running head: audience analysis audience analysis charles connors university of phoenix business communication com/285 reginald redford december 10, 2009 audience analysis delivering information to an audience may seem like a simple task, but appearances may be deceiving. The competence of the combined components used in the coca cola integrated marketing communications exemplifies the excellence that can be achieved by a single brand.
When developing an integrated marketing communications plan, it is important to thoroughly analyze and determine the target audience, which often is made up of current or prospective customers. A target audience is the demographic of people most likely to be interested in your product or service if you own a plumbing company, your target audience is property owners, both commercial and residential. Audience analysis is the process of examining information about your listeners that analysis helps you to adapt your message so that your listeners will respond as you wish (1) in everyday conversations you adapt your message to your audience for example, if you went to a party the night before.
Marketing communication plan: analysis there are two facets to the analysis section of communication planning: customer analysis and communication process analysisthe purpose of your analysis is simply to determine who your customers are and how they buy. The specific imc piece featured in this report fits ideally into these target market characteristics although the advertisement may appeal to many banana republic consumers, the piece appears to reach out to a specific/subset of the banana republic target market. Audience analysis is the process of learning who your audience is, what they are thinking, and how you can best reach them thoughtful audience analysis is one of the best habits you can develop as a speaker.